8/18/2023 0 Comments Keyword manager google![]() It goes without saying that when you create your ad groups you must pay close attention to the keywords you choose. If a campaign represents one category of your business like mountain shoes does in this example, the ad groups represent a specific set of products such as hiking or climbing shoes. You might decide to focus on “trekking shoes” for ad group 1, “climbing shoes” for ad group 2, “mountain boots” for ad group 3, and so on. You can have multiple ad groups in each campaign because ad groups represent a smaller and more specific scope of your business in comparison to their campaign.įor example, let’s assume you sell mountain sports equipment, and you want to set up an ad-hoc campaign for mountain shoes. Each ad group contains one or more ads as well as the keywords that will trigger those ads. Ad groups: These let you organize and target your ads.Campaign: You can create an account even if you don’t have a campaign, or you can open a new account and set up a campaign right away.If you have any doubts about this, consult the Google guidelines. Account: If you use any Google product, like Gmail, you already have an account.Google Ads operates on three levels, organized hierarchically: Setting up a great campaign with Google Ads enables you to easily optimize it later if priorities change or roadblocks arise. Either way, it’s important to review the basics before anything else. You might still be researching whether a Google Ads account is right for you, or maybe you’ve already started your first campaign. Set Up Your Google Ads Campaign in Your Google Ads Account But where do you start improving your ad relevance and how can you hit this marketing jackpot? Let’s find out. And who can blame them? Better ad relevance helps keep your Google Ads costs low while also granting you more visibility and a higher ROI.Īd relevance is a one-way ticket to a successful ad campaign. Increasing ad relevance is the holy grail for digital advertisers.
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